My mind is always alert to the role of location in a storyboard or shoot. A veritable mandala of forces combine to impress upon one’s mind the energy of a place: the aesthetics, the weather, the moods & character of the community, the genius loci. It may often be a very subjective interpretation, but there are reasons why places develop mottos & mantras & are known for specific things. There is the undeniable & beloved classic NYC vibe, the iconic Californian beach boheme, the quintessential vibe of Paris in Spring …you can view these as cliches of place or, as I prefer, archetypes of location energy.